Advantages of using Sourcy for private-labelling goods
Get access to qualified private label manufacturers
Sourcy's network of private label manufacturers have been verified for their quality and capabilities, we offer a wide assortment of consumer goods—from fashion, beauty, to tech and gadget. Navigation of finding the right supplier can be tedious and difficult, hence why Sourcy has simplified the process for you.
All-in-one private labelling services for B2B businesses
Get everything you need for a successful private label. From understanding your product design and development, packaging to logisitics, fulfilment and quality control, Sourcy is your best choice.
How our service works
Access private-label goods from vetted suppliers. Request your product designs and we will do the rest.
Request your product design & development
Receive your quote with matching specs
Place sample orders to verify the specs
Order in bulk with trusted logistic partners
What is private label?
Definition
Private label refers to products that are manufactured by one company but sold under another company's brand. Retailers or brand owners use private labelling to offer unique products without having to produce them themselves.
Types of Manufacturers
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Full-Service Manufacturers: They handle everything from product development to packaging.
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Partial-Service Manufacturers: They provide specific services, such as just the manufacturing or packaging.
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Custom Formulation Manufacturers: They create unique product formulations based on the retailer’s specifications.
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Turnkey Manufacturers: They offer end-to-end services, including legal compliance, packaging, and distribution.
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This type of manufacturing allows for unique offerings without direct production. These products can be found in from small to well-known enterprise brands adopting a private labelling approach in markets that can be competitive, some examples include food, beauty items, electronics, and clothing.
Brands also have the option to white label, however, this only happens when products are standardized and sold under different brands with minimal changes. The main difference is in differentiation: private labels offer more customization, while white labels provide a quicker, more generic solution.
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Process of Private Labelling
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Finding a Manufacturer: Choose a manufacturer that specializes in the desired product type and offers the needed services.
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Product Development: Work with the manufacturer to develop the product, including formulation, design, and packaging.
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Sampling: Test product samples to ensure they meet quality and specification requirements.
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Production: Once samples are approved, the manufacturer begins full-scale production.
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Branding and Packaging: Design and produce packaging that aligns with the brand’s identity.
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Quality Control: Implement quality checks to maintain product standards.
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Distribution and Marketing: Launch the product in the market with appropriate marketing strategies.
With Sourcy, it simplifies this process by eliminating the need to search for manufacturers. Sourcy also assists with logistics and quality control, making it a more efficient option for businesses looking to streamline their private label operations all in one place.