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The U.S. card game market is booming with diverse options for families, party-goers, and even collectors. Brands and suppliers looking to tap into this market can benefit from understanding key trends, including age ranges, popular themes, and features. Here’s an overview of what’s currently trending in card games.
Age Range
8+: The most popular range, capturing the interest of children and young teens.
6+ and 7+: High-ranking games in this range appeal to families looking for accessible games.
12+ and 18+: Niche games in these ranges come with higher price points, offering specialized content for older players.
3+: Lower-priced games targeting the youngest audiences, perfect for family-friendly options.
Most popular age ranges align with family and accessible gaming, though there’s clear demand for higher-priced games targeting older players.
Brand Preferences
Mattel Games: The top brand in the U.S., offering a broad appeal.
What Do You Meme and Bicycle: Popular for adult humor and classic gaming, appealing to specific audiences.
Exploding Kittens and Unstable Games: Priced at a premium, suggesting niche appeal and unique gameplay.
Affordable Options: Bicycle and Hoyle are preferred by budget-conscious consumers looking for traditional games.
Established brands dominate, but niche brands with unique themes and game styles are carving out their own loyal followings.
Game Types
Family Games: The most popular type, appealing to a broad audience.
Party Games and Strategy Games: Enjoy popularity for their social and challenging gameplay.
Trivia and Adventure Games: Serve niche audiences interested in knowledge-based or thematic experiences.
RPG Games: Rare, indicating a small but dedicated market segment.
Versatile game types that accommodate social play remain top choices, while niche types attract more specific interests.
Number of Players
2-10 Players: Games with this range are top sellers, providing flexibility for larger gatherings.
2-6 Players: Often come at higher price points, catering to smaller, intimate groups.
2 Players: Less common, but have a niche appeal for more focused gameplay.
Versatile player ranges are favored, with additional value placed on games that accommodate larger groups.
Themes and Features
Popular Themes: Pokemon leads the market, while MTG has a dedicated following and higher price points. Themes like Disney, Minecraft, and Animal Planet offer family-friendly options.
Sought-After Features: Booster features, fast-paced gameplay, and portability are highly valued. Collectibility also appeals, with foil and holographic elements adding to the appeal.
Adult-Themed Games: A significant market exists for games catering to mature audiences.
Popular themes align with known franchises and collectibility, while adult-themed games offer a different experience catering to a mature audience.
Sourcy can help you stay on top of market trends by sourcing card games that cater to diverse age groups, themes, and player preferences. Our expertise ensures every product is thoroughly vetted, from quality assurance to smooth shipping, so you can confidently bring the most in-demand games to your customers.
Ready to explore? Sign up on Sourcy’s dashboard to discover trending card games, all customized to your brand's vision and audience.
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