Kaslo Backpack Tech
by Herschel Supply Co.
Product Variations
Trend Summary
The Kaslo Tech model shows Herschel's evolution, blending its signature style with the functional demands of the Tech-Integrated Carryalls trend.
Key Features
- Large capacity
- Dedicated tech sleeves
- Modern, streamlined aesthetic
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through a lower price point, making it accessible to a broader, budget-conscious market. This is accomplished by using more conventional and cost-effective materials like standard 420D polyester instead of recycled fabrics. The design is simplified by reducing the number of specialized pockets and removing premium travel features like the luggage trolley sleeve and sternum strap, focusing purely on essential daily functions.
Success Replication
This design retains the core functional appeal of the reference product by keeping a modern, rectangular shape that is popular with students and commuters. It includes the most critical features for daily use: a dedicated and padded laptop sleeve, a front compartment with organization, and dual water bottle pockets. The multi-compartment layout is preserved to offer a similar experience of organized packing for everyday essentials.