Recon
by The North Face
Trend Summary
The Recon is a quintessential example of an ergonomic and tech-ready pack, perfect for students and professionals who need a reliable bag for daily carry.
Key Features
- Ample storage room
- Protective laptop sleeve
- Advanced organizational features
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by enhancing versatility and weather protection. The main compartment features a full clamshell opening, making it easier to pack and organize like a suitcase. The inclusion of a built-in, stowable rain cover and a water-resistant zipper on the laptop compartment offers superior protection against the elements. A luggage handle pass-through (trolley sleeve) is added to increase its appeal for business and weekend travel, positioning it as a multi-purpose "one-bag" solution.
Success Replication
This design emulates the Recon's successful formula of combining robust ergonomics, superior organization, and durable, sustainable materials. It features a proprietary, highly comfortable suspension system and uses high-quality recycled fabrics with a non-PFC DWR finish. The dedicated, highly protective laptop compartment and a variety of well-placed pockets cater to the needs of tech-savvy users and daily commuters. Maintaining the 30-liter capacity ensures its versatility for work, travel, and leisure.