Juste un Clou Bracelet

by Cartier

value-oriented

Product Variations

Trend Summary

Fits the Sculptural & Chunky Adornments theme with its bold and industrial-chic aesthetic, turning an everyday object into a precious, artistic piece.

Key Features

Nail-inspired design
Bold, industrial aesthetic
Wraparound style

Featured In

Vogue

Harper's BAZAAR

Who What Wear

ELLE

Product Specifications

Overall Shape

A flexible, open-ended bangle designed to resemble a stylized, bent nail wrapping around the wrist.

Head Style

A smooth, rounded, and slightly flattened head.

Tip Style

A blunted, non-sharp point for safety and comfort.

Form

Flexible and adjustable to fit a range of wrist sizes.

Base Metal

Stainless Steel with PVD (Physical Vapor Deposition) coating.

Color/Alloy Options

Gold-tone, Silver-tone, Rose Gold-tone

Finish

Polished.

Dimensions & Weight

Width: Approximately 3mm. Sizing: One-size-fits-most due to its flexible nature.

Construction & Features

Construction: A single piece of bent and shaped metal. Hallmarks: Minimal or no visible branding to maintain a clean look.

Locking Mechanism

None; the bangle is flexible and slips on the wrist.

Differentiation Strategy

To appeal to a value-conscious consumer, this design prioritizes affordability and practicality. The use of durable stainless steel with PVD coating offers a similar look to precious metals but at a fraction of the cost and with greater resistance to scratches. The flexible, open-cuff design eliminates the need for a complex and costly clasp mechanism, making it easy to wear and suitable for a wider range of wrist sizes. This "one-size-fits-most" approach also simplifies the purchasing process for consumers.

Success Replication

The core success of the Juste un Clou lies in its transformation of a mundane object into a piece of jewelry. This design retains that successful "nail" silhouette, which is instantly recognizable and edgy. It also mimics the sleek, minimalist, and androgynous appeal that has given the original its cult following. The availability in popular gold, rose gold, and silver tones caters to a wide range of style preferences, similar to the original's metal options.