Taylor Cardigan
by Alex Mill
Trend Summary
This cardigan is a perfect 'Luxe Basic' with its quality blend and classic fit, while its refined details like the funnel neck give it a 'New Prep' sensibility.
Key Features
- Cotton-cashmere blend
- Classic fit
- Funnel neck detail
Featured In
Product Specifications
Differentiation Strategy
This product is differentiated by elevating every aspect of the reference spec for a premium market. The material is significantly upgraded to a plush merino and cashmere blend, offering superior softness and warmth. The construction is more refined, using a full-cardigan stitch for more body and fully fashioned sleeves for a better fit. Details are upgraded to genuine horn buttons, and the origin is positioned in a country known for high-quality knitwear. The funnel neck is made more pronounced to create a stronger statement.
Success Replication
This version captures the essence of the original's success by embracing its key architectural elements: the boxy, oversized shape, a prominent collar, and its versatile function. It takes the "not too loose, not too tight" concept and elevates it with a more intentional, drapey silhouette achieved through superior materials. The funnel neck is a direct, more luxurious interpretation of the original's signature rolled mock neck.