The Shellie Coat
by Khaite
Trend Summary
Represents the Faux Fur Fantasy trend with its plush texture and oversized fit, offering luxury with an ethical focus.
Key Features
- Plush faux fur texture
- Oversized fit
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved through a careful balance of cost and quality. Using a durable leather like cowhide instead of the more supple lambskin, or a viscose lining instead of cupro, helps manage the price while maintaining a premium feel. Manufacturing in a location known for quality leatherwork but with lower costs than the USA or Italy would also be a key differentiator. Adding a functional interior pocket and custom-branded hardware allows a brand to add its own signature and increase perceived value.
Success Replication
This specification replicates the success of the original by offering a genuine "investment piece" feel with high-quality materials. It retains the use of 100% genuine leather and, crucially, a 100% lamb shearling collar, which are the defining luxury elements of the reference jacket. The heavyweight construction and the oversized, moto-bomber silhouette are also kept to ensure it has the same substantial feel and fashionable look. The goal is to provide a product that feels premium and durable, justifying a mid-tier price.