East-West Oval Diamond Solitaire Plus Ring
by Blue Nile
Product Variations
Trend Summary
This ring captures the 'Bold Gold' trend with its wider band and modern east-west setting.
Key Features
- East-west setting
- Oval diamond
- Substantial band
Featured In
Product Specifications
Differentiation Strategy
To achieve a value-oriented price, this version uses a lab-grown diamond or moissanite, which are more affordable alternatives to natural diamonds.
It replaces the prong setting and hidden halo with a sleek and modern full bezel setting, which offers enhanced durability and a clean look suitable for active lifestyles.
The absence of accent diamonds simplifies the design and further reduces cost.
The band is offered in 10k gold as a more budget-friendly option alongside 14k gold.
Success Replication
This design retains the trendy and flattering east-west oval shape which is a key element of the reference product's modern appeal.
It continues to be a solitaire, focusing on the center stone as the main feature.
The ring also maintains a customizable center stone, allowing customers to personalize it to their budget.
By offering popular gold options, it caters to current market preferences.