Parisian-130R
by Verragio
Product Variations
Trend Summary
This design's blend of detailed craftsmanship and classic forms embodies the 'Neo-Vintage & Fancy Cuts' trend.
Key Features
- Intricate scrollwork
- Milgrain details
- Customizable for fancy cuts
Featured In
Product Specifications
Differentiation Strategy
Utilizes 10K gold and lab-grown accent diamonds to significantly lower the cost of materials and position the ring as a value-oriented choice.
Simplifies the intricate "bead-work" into a more robust cast scrollwork pattern, reducing manufacturing complexity and cost.
Offers a classic four-prong setting instead of a proprietary one, making it easier and more affordable for jewelers to set a customer's chosen center stone.
The marketing focus would be on achieving a high-end, vintage-inspired look for a budget-conscious consumer who loves the style but not the price tag of the luxury original.
Success Replication
Retains the trendy two-tone metal combination that gives the reference product its distinctive look.
Keeps the core design concept of a solitaire enhanced by a decorative, detailed band inspired by lacework or scrollwork.
Maintains a focus on the center stone by using an open gallery, which is a cost-effective way to echo the reference product's goal of maximizing light performance.
The overall silhouette is clearly inspired by the romantic and detailed aesthetic of the original.