
Tiffany Novo Emerald-Cut Ring
by Tiffany & Co.
Product Variations
Trend Summary
Represents the 'Neo-Vintage & Fancy Cuts' trend by showcasing a popular non-round diamond shape in a timeless setting.
Key Features
- Emerald-cut diamond
- Four-prong setting
- Tapered band
Featured In
Product Specifications
Differentiation Strategy
To achieve a value-oriented price point, this specification substitutes the diamond and platinum with more accessible materials. The primary differentiation is the use of a high-quality moissanite for the center stone, which offers a similar look to a diamond at a fraction of the cost. The band is proposed as 14k white gold instead of platinum, and the pavé stones are lab-grown diamonds, further reducing the cost while maintaining the diamond sparkle on the band. This strategy allows a brand to offer a visually similar and trendy design to a broader market.
Success Replication
This specification retains the highly desirable and trendy silhouette of the reference product. It keeps the elegant emerald-cut center stone, which is a key element of the Novo's appeal. The slender pavé band is also kept to replicate the delicate and modern aesthetic that is a signature of the original design. The overall proportions and clean lines that give the reference ring its contemporary and romantic feel are the central focus.
