
Tiffany Lock Ring
by Tiffany & Co.
Featured In
Product Specifications
Differentiation Strategy
The primary differentiator is the unique, engineered latch mechanism, offering a different tactile and visual experience.
Uses 14k gold as the standard to create a more accessible price point compared to the 18k gold used in the reference product.
Focuses on lab-grown diamonds or a variety of colored semi-precious gemstones, appealing to customers seeking ethical alternatives or more colorful, personalized expressions.
Targets a customer who wants a durable, fine jewelry piece with a clever design but is looking for a unique take on the trend, distinct from the most famous luxury version.
Success Replication
Maintains the use of solid gold (14k) to position it as a genuine fine jewelry piece with lasting value.
Incorporates a functional, mechanical element (the latch) that echoes the innovative and symbolic nature of the reference product's lock.
Preserves the modern, asymmetrical silhouette that is a key part of the reference design's appeal.
Offers stone accents as a key feature, providing sparkle and a premium feel similar to the diamond versions of the original.
