Custom Rings with colored gemstones

by Brilliant Earth

value-oriented

Who What Wear

Vogue

Brides

The Zoe Report

Base Metal Material

14k Gold Vermeil (Sterling Silver base with 2.5 microns of 14k gold plating).

Base Metal Color Options

Yellow Gold, Rose Gold.

Primary Gemstone Types

Lab-created White Sapphire, Lab-created Emerald, Lab-created Ruby, Amethyst, Citrine.

Gemstone Shapes

Round, Oval, Pear.

Gemstone Cut

Standard faceted cut for shape.

Gemstone Size

Standardized options (e.g., 6x4mm, 7x5mm) corresponding to approx. 0.5 to 1.0 carat diamond equivalent weight.

Accent Gemstones

Lab-created White Sapphires.

Ring Styles

Solitaire, Three Stone.

Setting Types

4-Prong, Bezel.

Band Width

Standardized at 1.8mm.

Band Profile/Shape

Half-round.

Ring Size

Offered in standard US full and half sizes.

Engraving

Available in Block font only, 15-character limit.

Finish

Polished only.

Manufacturing Process

Template-based customization. Customers select from pre-set combinations of style, stone, and metal. No CAD modeling.

Achieves a significantly lower price point by using gold vermeil instead of solid gold and lab-created stones instead of natural ones.

Simplifies the customer journey by offering standardized sizes and template-based choices, reducing manufacturing complexity and cost.

Targets a younger demographic (Gen Z, younger Millennials) or customers seeking a fashionable, trendy piece rather than a lifetime heirloom.

Positions the product as an accessible entry into the customizable jewelry trend, suitable for stacking or as a gift.

Retains the core concept of a personalized ring featuring a colored gemstone.

Offers the most popular metal colors (yellow and rose gold) to appeal to current trends.

Provides a curated selection of the most popular gemstone shapes and ring styles (Solitaire, Three Stone) for broad appeal.

Keeps the option for personalization through engraving, a key feature for sentimental purchases.