Sourcy
Sourcy
Juste un Clou Ring

Juste un Clou Ring

by Cartier

value-oriented
US

Featured In

Who What Wear
Vogue
Brides
The Zoe Report

Product Specifications

Base Material
925 Sterling Silver
Plating
18K Gold Vermeil (minimum 2.5 microns thickness)
Finish
High Polish
Design
A simplified and streamlined nail-inspired silhouette that wraps around the finger.
Shape
Features a distinct, slightly flattened head and a tapered, non-sharp point.
Band Width
Approximately 2.0 mm
Gemstones
None

Differentiation Strategy

The primary differentiation is the use of accessible materials (gold vermeil over sterling silver) to achieve a significantly lower price point, making the trend accessible to a wider audience.

The brand could offer additional plating options not available in the reference product line, such as matte gold or black rhodium, to appeal to customers seeking a more unique or edgy style.

The design is intentionally simplified, with a slightly less defined form, to create a more minimalist and modern interpretation of the industrial theme.

Marketing focus would be on its status as a trendy, stackable fashion item rather than a lifetime luxury investment, encouraging collection and layering.

Success Replication

The design retains the iconic and instantly recognizable "nail-as-jewelry" concept that wraps around the finger.

It maintains a polished gold finish, which provides the luxurious appearance of a fine jewelry piece at a glance.

The product's success hinges on capturing the bold, rebellious spirit of the original design, appealing to fashion-forward consumers.

It replicates the core visual identity of a utilitarian object transformed into an adornment.