Full-Size Hand Sanitizer Gels

by Bath & Body Works

mid-tier

Product Variations

Trend Summary

Caters to the at-home user who still desires the brand's signature fragrances combined with moisturizing benefits.

Key Features

Full-size for at-home use
Infused with Vitamin E and shea extract
Moisturizing gel formula

Featured In

Byrdie

Allure

Vogue (Beauty Section)

Into The Gloss

Product Specifications

Product Type

Gel Hand Sanitizer

Core Function

Antiseptic hand sanitizer with skin-conditioning benefits.

Size

7.6 fl oz / 225 mL

Active Ingredient

Plant-Based Ethyl Alcohol 70% v/v

Inactive Ingredients

Water, Carbomer, Aloe Barbadensis Leaf Juice, Tocopheryl Acetate (Vitamin E), Glycerin, Essential Oil Blend (e.g., Eucalyptus, Lavender, Tea Tree), Aminomethyl Propanol.

Texture

Smooth, non-sticky gel.

Appearance

Clear, uncolored gel.

Container Material

Frosted PET plastic with at least 30% Post-Consumer Resin (PCR).

Container Shape

Soft-angled rectangular or square shape.

Dispenser Type

High-quality pump dispenser with a smooth action.

Labeling

Minimalist design on a "wash-away" or easily removable label to facilitate recycling.

Differentiation Strategy

Targets the health and wellness-conscious consumer by explicitly marketing a "Natural & Clean" formula.

Differentiates through a sophisticated and minimalist aesthetic with a unique bottle shape and uncolored gel, contrasting with the colorful and decorative reference product.

Emphasizes sustainability through the use of PCR plastic and recyclable-friendly labels.

Offers more complex, spa-like scent profiles derived from essential oils (e.g., "Lavender & Mint," "Bergamot & Cedar") instead of sweet, food-inspired fragrances.

Success Replication

Keeps the successful 7.6 oz full-size format with a reliable pump dispenser.

Replicates the focus on an enhanced sensory experience, but through natural essential oils rather than synthetic fragrances.

Retains key moisturizing ingredients like Aloe and Vitamin E, which consumers associate with gentler sanitizers.

Provides the same germ-killing efficacy that is the primary purchase driver.