Sourcy
Sourcy
Product Catalogshand sanitizerThe Aromatic Sensory SprayHand Sanitizing Wipes
Hand Sanitizing Wipes

Hand Sanitizing Wipes

by The Honest Company

mid-tier
US

Trend Summary

Addresses the need for alternative, convenient formats while adhering to the brand's core value of clean and natural ingredients.

Key Features

  • Wipe format
  • Plant-based ingredients
  • Convenient

Featured In

Byrdie
Allure
Vogue (Beauty Section)
Into The Gloss

Product Specifications

Active Ingredient
Ethyl Alcohol 65%
Germ-Killing Efficacy
Kills 99.9% of germs.
Intended Use
Hand sanitizing with an enhanced sensory experience.
Skin-Friendliness
Dermatologist tested; contains aloe and glycerin.
Wipe Material
Plant-based, biodegradable viscose fabric.
Wipe Color
White.
Wipe Shape
Rectangular.
Packaging Type
Soft pack with a hard, flip-top lid for improved moisture retention and a premium feel.
Package Quantity
50-count.
Scent
Available in multiple variants derived from essential oils (e.g., "Grapefruit Grove," "Lavender & Mint").
Inactive Ingredients
Water, Glycerin, Aloe Barbadensis Leaf Extract, Triethyl Citrate, Essential Oil Blends.
Made Without
Parabens, Phenoxyethanol, Phthalates, Artificial Fragrance, Benzalkonium Chloride (BZK).
Certifications
Cruelty-Free.
Disposability
Do not flush.

Differentiation Strategy

The primary differentiation is the focus on sophisticated, appealing scents derived from essential oils, directly contrasting with the reference product's fragrance-free approach.

Employs more stylish and vibrant packaging graphics to communicate the aromatic nature of the product.

Utilizes a hard flip-top lid on all packages, an upgrade from the standard resealable label that offers better functionality and a more premium user experience.

Success Replication

Builds on the "clean formula" concept by being free of parabens, phthalates, and other undesirable chemicals, which is a core appeal of the reference product.

Retains key skin-friendly ingredients like aloe and glycerin, ensuring the product is gentle and non-drying.

Keeps the high germ-killing efficacy (99.9%) and dermatologist-tested claim to maintain consumer trust in its safety and effectiveness.

Uses a high-quality, plant-based wipe material, aligning with the original product's premium positioning.