Original Hand Sanitizer
by Germ-X
Product Variations
Trend Summary
Represents the baseline functional product, which still holds a significant market share but is less aligned with emerging trends.
Key Features
- Classic gel formula
- Effective sanitization
- Value-oriented
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by amplifying the moisturizing feature, which is a known consumer desire in the hand sanitizer category.
Instead of just Vitamin E, it is formulated with both Aloe Vera and Vitamin E, allowing for a stronger "hydrating" and "soothing" marketing claim.
It moves away from a basic "original" scent to a more defined and pleasant fragrance, improving the user's sensory experience.
The packaging is updated to a more modern and aesthetically pleasing shape to stand out on the shelf, while the addition of a locking pump adds a practical, user-friendly feature.
Success Replication
This product builds on the success of the reference by keeping the core promise of killing 99.99% of germs in seconds.
It maintains the popular, fast-absorbing gel formulation that consumers are familiar and comfortable with.
The inclusion of Vitamin E for moisturizing, a key feature of the reference product, is retained and enhanced.
It also offers a similar range of portable and countertop sizes to fit various consumer use cases.