Tabby Shoulder Bag 20
by Coach
Trend Summary
The Tabby's success shows the appeal of accessible luxury that combines vintage inspiration with modern personalization, hitting two major trend notes and resonating with a broad audience.
Key Features
- Based on 1970s archival design
- Structured silhouette
- Signature 'C' hardware
- Detachable straps for versatile wear
Featured In
Product Specifications
Differentiation Strategy
To appeal to the value-oriented segment, this bag uses high-grade faux leather, which lowers the cost while still offering a stylish appearance. The closure is a simple magnetic snap, avoiding the expense of custom logo hardware. The interior is a single compartment to streamline production, and the color options focus on core, high-demand neutral tones with a few seasonal colors to create trend-driven interest.
Success Replication
To echo the success of the reference product, this design retains the popular structured, rectangular shape that offers a classic and versatile look. It keeps the flap front design, which is a key characteristic of the original. The bag also includes a detachable and adjustable long strap, providing the same crossbody and shoulder-carry versatility that customers appreciate.