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Product CatalogsHatsElevated Casual Caps59FIFTY Fitted
59FIFTY Fitted

59FIFTY Fitted

by New Era

value-oriented
US

Product Variations

Trend Summary

The iconic fitted cap that has transcended sportswear to become a cornerstone of global streetwear culture, representing the peak of the Elevated Casual Caps trend.

Key Features

  • Structured fit
  • Flat brim
  • Fitted design

Featured In

Vogue (International)
Harper's Bazaar (International)
The Zoe Report (Local - US)
Who What Wear (Local - US)

Product Specifications

Fit Type
Adjustable; plastic snapback closure for a one-size-fits-most approach.
Crown Style
Mid-profile, structured crown.
Profile
Mid-profile, offering a classic baseball cap fit.
Construction
Six panels with stitched eyelets for ventilation.
Buckram
Standard buckram liner on the front two panels to provide shape.
Visor Style
Flat visor with six rows of stitching.
Curvability
Visor can be curved by the wearer.
Material
100% Cotton Twill.
Sweatband
Standard cotton sweatband.
Sizing System
One Size Fits Most (OSFM) via adjustable snapback.
Branding/Logos
Front: Flat embroidery. Side/Back: Optional, typically left blank for accessibility.

Differentiation Strategy

Differentiation is primarily achieved through the fit and material to target a value-conscious consumer. The adjustable plastic snapback closure offers a one-size-fits-most convenience, which drastically reduces manufacturing complexity and consumer sizing issues. Using 100% cotton twill instead of performance polyester provides a classic, cost-effective alternative. Finally, employing simpler, flat embroidery instead of raised details lowers production costs, allowing for a competitive price point.

Success Replication

This product retains the essential visual cues of the trendy 59FIFTY that have made it a streetwear staple. It keeps the popular six-panel, structured crown and the signature flat visor, ensuring the overall silhouette is instantly recognizable. By offering a wide array of popular colors, it mirrors the variety that attracts consumers to the reference product. The core success element is capturing the iconic shape while making it accessible.