Faux Leather Bomber Jacket
by Zara
Product Variations
Trend Summary
By offering trendy and affordable faux leather bombers, Zara allows consumers to easily participate in 'The Reimagined Aviator' trend, often with viral, of-the-moment designs.
Key Features
- Faux leather material
- Bomber or biker silhouette
- Trendy design
Featured In
Product Specifications
Differentiation Strategy
To achieve a value-oriented price point, this jacket simplifies some of the Zara original's more complex features. It opts for a standard regular fit instead of a more fashion-forward oversized or cropped cut. The design is streamlined with basic welt pockets and elasticated cuffs, forgoing more expensive options like zippered pockets or buttoned cuffs. Using plastic for some hardware components can also help reduce costs. The focus is on delivering the essential bomber style at an accessible price, appealing to budget-conscious consumers who want the look without the higher price tag.
Success Replication
This product retains the core elements that make the bomber jacket a timeless and versatile piece. It keeps the classic bomber silhouette with a round ribbed collar and elasticated hem, which are key features of the original design. The use of a polyester base with a polyurethane coating mimics the popular faux leather look and feel. By focusing on essential colors like black and brown, it maintains broad market appeal. The design offers a nod to the trendy relaxed fit without committing to a more niche oversized or cropped style.