1996 Retro Nuptse Jacket
by The North Face
Product Variations
Trend Summary
The Nuptse jacket remains a cornerstone of 'The Statement Puffer' trend, with its recognizable boxy shape and oversized baffles appealing to both gorpcore enthusiasts and the fashion-forward crowd.
Key Features
- Iconic 1996 design
- Oversized baffles
- Boxy silhouette
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by focusing on accessibility and everyday urban use. The primary cost-saving measure is replacing the 700-fill goose down with a recycled polyester synthetic insulation, which offers solid warmth and better performance in damp conditions at a lower price point. Construction is simplified with a non-stowable hood, standard coil zippers instead of Vislon®, and heat-transfer logos instead of embroidery. The shiny ripstop fabric is replaced with a more standard polyester to further manage costs while still offering durability and weather resistance.
Success Replication
The strategy is to capture the most recognizable visual cues of the trendy reference product. This is achieved by retaining the iconic boxy, hip-length silhouette and the use of large, distinct baffles that define the puffer's look. It also maintains core functional elements like a water-repellent finish and an adjustable hem for a secure fit. By using 100% recycled fabrics for the body and insulation, it taps into the sustainability-conscious mindset of modern consumers.