Soft Lounge Long Slip Dress
by Skims
Product Variations
Trend Summary
Perfectly captures the 'Innerwear as Outerwear' trend, transitioning seamlessly from comfortable loungewear to a chic, minimalist street style look that has dominated social media.
Key Features
- Soft, ribbed modal fabric
- Body-hugging, flattering fit
- Versatile for lounging or outerwear
Featured In
Product Specifications
Differentiation Strategy
Achieve a more accessible price point by using an economical cotton-spandex blend instead of modal.
Simplify the design with non-adjustable straps and a slightly shorter length to reduce manufacturing costs.
Offer a more limited size range targeting common sizes to optimize production.
Focus marketing on value and versatility, positioning it as an essential, easy-to-wear piece.
Success Replication
Maintain the versatile and flattering long, body-hugging slip style silhouette.
Retain the ribbed texture for its visual and tactile appeal.
Offer staple colors (e.g., black, grey) for broad, everyday appeal.
Use a soft, stretchy fabric to deliver on the promise of comfort, a key driver of the original's success.