Audacious Lipstick in 'Charlotte'
by NARS Cosmetics
Product Variations
Trend Summary
This lipstick's deep, dramatic color is a perfect fit for the 'Vampy Deep Hues' trend, offering a sophisticated and bold look.
Key Features
- Deep berry/oxblood shade
- Satin finish
- High-pigment
Featured In
Product Specifications
Differentiation Strategy
This product will be positioned at an accessible, entry-level price point to attract budget-conscious consumers.
Packaging is simplified to a standard, lightweight plastic tube with a reliable click-closure, prioritizing function and cost-effectiveness over luxury feel.
The marketing and ingredient story is focused on well-known, effective moisturizers like Shea Butter and Vitamin E, rather than expensive and exotic extracts.
Success Replication
This product captures the most important trend-driven aspect of the reference product: the color. It offers a highly sought-after deep, vampy burgundy shade that is popular for the autumn and winter seasons.
It emulates the desirable "comfort matte" finish, which provides a modern matte look without the heavy, drying feeling of older formulas.
The strategy focuses on delivering strong color payoff and a pleasant, creamy texture during application, which are key drivers of user satisfaction.