Stunna Lip Paint Longwear Fluid Lip Color in 'Underdawg'
by Fenty Beauty
Product Variations
Trend Summary
With its deep, dramatic color, this product directly aligns with the 'Vampy Deep Hues' trend, offering a bold, long-lasting statement lip.
Key Features
- Deep burgundy shade
- Long-wearing fluid formula
- Soft-matte finish
Featured In
Product Specifications
Differentiation Strategy
To appeal to the value-oriented market, this product uses more cost-effective packaging, such as a standard plastic tube and a classic doe-foot applicator.
The formulation is a creamier, slightly thicker texture, which differentiates it from the fluid texture of the reference product.
The finish is a completely flat matte, unlike the soft-matte of the original, and it has a light vanilla scent for a more traditional lipstick experience.
Success Replication
This product retains the core success elements of the reference product by offering a trendy, deep burgundy shade that is highly pigmented and long-wearing.
The focus is on delivering a bold, statement lip that stays put for hours, which is a key functional appeal of the original Stunna Lip Paint.
The velvet-matte finish is a popular and desirable feature that this product also provides.