Sourcy
Sourcy
Ring v2

Ring v2

by Orbitkey

mid-tier
US

Trend Summary

Enhances the minimalist trend by re-engineering the basic keyring for greater convenience and ease of use, a core tenet of modern EDC.

Key Features

  • Quick-release locking mechanism
  • Easy key addition/removal
  • Minimalist design

Featured In

Who What Wear (US)
Vogue (US)
Hypebeast (International)
Highsnobiety (International)

Product Specifications

Base Metal
Stainless Steel (304 Grade)
Coating
Ion Plating
Color/Finish Options
Brushed Steel, Graphite Black, Champagne Gold
Edge Finish
Beveled and polished edge
Outer Diameter
32mm / 1.26 inches
Thickness
2.2mm / 0.087 inches
Opening Size
3.5mm / 0.138 inches
Overall Shape
Asymmetrical circular ring
Form
Ergonomic, contoured profile
Key Mechanism
Slide-and-lock mechanism with a textured grip.
Operation
Press a button to release the lock, slide to open, and snap to close.
Design
Open key ring design with a distinct, user-friendly locking component.
Capacity
Fits up to 10 keys.
Compatibility
Works with most keys, key fobs, and car keys. Can be paired with other brand accessories.

Differentiation Strategy

Differentiation is achieved through a unique, asymmetrical, and ergonomic design that provides a different tactile and visual experience. The slide-and-lock mechanism with a push-button release is a distinct take on the quick-release concept, offering a different user interaction. The color palette is also slightly different, with options like Graphite Black and Champagne Gold to create a unique brand identity. The beveled and polished edge adds a touch of refinement that differs from the mirror-finish edge of the Orbitkey ring.

Success Replication

This specification retains the innovative and easy-to-use nature of the Orbitkey Ring v2's locking mechanism, which is a significant improvement over traditional keyrings. It is also made from durable stainless steel, ensuring longevity and a premium feel. The slim profile and capacity for up to 10 keys are also kept to match the convenience and functionality of the reference product.