Sourcy
Sourcy
Ring v2

Ring v2

by Orbitkey

value-oriented
US

Trend Summary

Enhances the minimalist trend by re-engineering the basic keyring for greater convenience and ease of use, a core tenet of modern EDC.

Key Features

  • Quick-release locking mechanism
  • Easy key addition/removal
  • Minimalist design

Featured In

Who What Wear (US)
Vogue (US)
Hypebeast (International)
Highsnobiety (International)

Product Specifications

Base Metal
Zinc Alloy
Coating
Electroplated Finish
Color/Finish Options
Matte Silver, Matte Black
Edge Finish
Standard deburred edge
Outer Diameter
33mm / 1.30 inches
Thickness
2.5mm / 0.10 inches
Opening Size
4mm / 0.16 inches
Overall Shape
Circular ring
Form
Simple, flat profile
Key Mechanism
Spring-loaded gate mechanism
Operation
Push gate to open and release to close.
Design
Integrated spring-gate design for quick key access.
Capacity
Fits up to 8 keys.
Compatibility
Works with most standard keys and fobs.

Differentiation Strategy

This product differentiates itself by targeting a value-conscious consumer. The use of zinc alloy and an electroplated finish, rather than stainless steel with a PVD coating, significantly lowers the manufacturing cost. The mechanism is a simplified, non-patented spring-loaded gate, which is intuitive and avoids the more complex "pull and rotate" action of the reference product. The design is slightly larger and thicker to ensure durability with the more economical materials, and the aesthetic is more utilitarian with a matte finish and standard edge.

Success Replication

The core success element retained from the Orbitkey Ring v2 is the convenience of adding or removing keys without the frustration of a traditional split ring. This design still solves the "broken fingernails" problem, which is a key selling point of the original. The product maintains a simple, circular, and minimalist aesthetic, appealing to users who want an elegant and easy-to-use solution.