Gisele Printed Long PJ Set
by Eberjey
Product Variations
Trend Summary
By incorporating fashionable prints into its best-selling Gisele set, Eberjey caters to the consumer's desire for self-expression while maintaining its signature comfort and quality.
Key Features
- Made from TENCEL™ Modal
- Classic Gisele fit and feel
- Offered in seasonal, statement-making prints
Featured In
Product Specifications
Differentiation Strategy
The primary differentiation is the use of bamboo viscose instead of TENCEL™ Modal. While both are soft, semi-synthetic fibers, bamboo can be positioned with its own unique marketing story around its sustainability and hypoallergenic properties. The brand could further differentiate by offering a unique color palette or a more modern set of prints that diverge from the reference product's typical offerings. A focus on OEKO-TEX® certification reinforces its position as a quality, safe, and eco-conscious alternative.
Success Replication
This product captures the luxurious feel and classic style of the reference product. It uses a high-quality bamboo viscose fabric, which closely mimics the softness, drape, and breathability of TENCEL™ Modal. The design faithfully replicates the successful silhouette, including the notch collar, chest pocket, and signature contrast piping. The goal is to offer a comparable premium experience at a more competitive price point.