
Sullivan Slim Stretch Jean
by Ralph Lauren
Trend Summary
While relaxed fits dominate, the Sullivan jean shows the persistent demand for slim, tailored options, aligning with the 'Tailored Revival' for those seeking a classic, refined silhouette.
Key Features
- Slim fit
- Stretch denim for comfort
- Classic five-pocket styling
- Polished look
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved through a focus on materials and craftsmanship. The use of premium Japanese or Italian selvedge denim is a key selling point, appealing to denim purists. Construction details are significantly upgraded, featuring a button fly, chain-stitched hems, and custom hardware that ages uniquely. The branding is minimalist and luxurious—a subtle leather patch instead of prominent logos—shifting the focus from the brand name to the intrinsic quality and story of the garment itself. Offering the jeans in a raw state allows the wearer to create a personalized fade, a key desire in the high-end denim market.
Success Replication
This product leverages the proven success of the reference product's slim, tapered silhouette. The five-pocket jean is a timeless format, and by building upon this classic foundation with a modern fit, it appeals to a style-conscious consumer. The core idea of a versatile, well-fitting jean is retained, but every component is elevated to a luxury standard.
