Original

by ChicoBag

premium

Trend Summary

The Original ChicoBag is a prime example of 'The Compact & Convenient Carryall' theme. Its design prioritizes portability and readiness, empowering users to refuse single-use bags in any situation.

Key Features

Stuffs into integrated pouch
Includes carabiner clip
Made from durable woven polyester
Lightweight and portable

Featured In

The Good Trade

Treehugger

Glamour

Vogue

Product Specifications

Fabric

Heavyweight 300D Recycled Canvas Polyester with a water-resistant finish

Recycled Content

100%

Shape

Structured tote with a 4" bottom gusset, allowing it to stand upright

Dimensions (Bag)

16" w x 14" h x 4" d

Dimensions (Pouch)

5" w x 6" h (The bag folds into a dedicated zippered pocket)

Handle Drop

9" (longer for comfortable shoulder carry)

Weight

5 oz.

Available Colors

A sophisticated palette of 6 colors (e.g., Black, Cream, Taupe, Deep Teal)

Prints

Available in limited-edition artist collaboration prints

Carrying Capacity

35 pounds

Features

Folds into an exterior zippered pocket that serves as a secure pocket for phone/keys when the bag is open. Includes an interior key leash and a custom-branded, matte-finish metal clip.

Intended Use

Multipurpose bag for shopping, work, or daily carry.

Care Instructions

Spot clean or machine wash cold on a delicate cycle, line dry.

Differentiation Strategy

Elevate the product into a fashion accessory with a structured, gusseted design that stands on its own and a premium, water-resistant recycled canvas fabric.

Greatly enhance functionality with features like an external zippered pocket, an internal key leash, and longer handles for comfortable shoulder carry, justifying a higher price.

Create exclusivity and desirability by offering a sophisticated color palette and launching limited-edition versions featuring prints from collaborating artists.

Success Replication

The design is inspired by the convenience of a portable, reusable bag, retaining the core benefit of being foldable and easy to store when not in use.

It builds on the sustainability narrative, using premium, 100% recycled materials to appeal to environmentally conscious consumers in the premium market.

The product serves the primary function of a high-capacity, durable shopping bag, ensuring it is a practical and superior replacement for disposable alternatives.