Unisex Organic Waffle Robe

by Coyuchi

mid-tier

Product Variations

Trend Summary

This robe is at the intersection of 'The Eco-Conscious Cocoon' and 'The Textured Retreat' trends, appealing to consumers who prioritize sustainability without sacrificing the stylish, spa-like feel of a waffle knit.

Key Features

100% GOTS-certified organic cotton
Waffle weave texture
Unisex design

Featured In

Vogue

Who What Wear

The Cut

Product Specifications

Material

100% Long-Staple Turkish Cotton.

Weave

Waffle Weave.

Fabric Properties

Highly absorbent, soft, and breathable.

Certifications

OEKO-TEX® STANDARD 100 certified.

Style

Unisex, tailored fit.

Collar

Shawl collar with contrast piping detail.

Sleeves

Full-length sleeves with piped cuffs.

Pockets

Two hip pockets with piping detail.

Belt

Self-tie belt with double loops.

Finish

Pre-washed for softness.

Color Options

A mix of classic (White, Grey) and trend-aware colors (Eucalyptus, Slate Blue).

Sizing

Unisex S/M, M/L, L/XL with detailed garment measurements provided.

Care Instructions

Machine wash cold on a gentle cycle, tumble dry low. Do not bleach.

Differentiation Strategy

To appeal to the mid-tier market, this robe uses 100% Turkish cotton, a well-regarded material known for quality, without the premium cost of full organic certification. Differentiation is achieved through elevated design details, such as elegant contrast piping on the collar, cuffs, and pockets, which adds a touch of visual refinement. It carries the OEKO-TEX® certification, assuring customers it is free from harmful substances, a strong value proposition for this segment. The color palette is a curated mix of timeless and contemporary shades to appeal to style-conscious consumers.

Success Replication

This specification retains the core elements that make the reference product successful: the use of high-quality 100% cotton and the desirable waffle weave texture. It continues to offer a lightweight, absorbent, and breathable fabric suitable for year-round comfort. The unisex design approach is maintained to maximize market appeal, and it includes practical features like deep pockets and an adjustable belt.