Jada Playsuit in Vivid Floral
by Showpo
Product Variations
Trend Summary
This floral print romper is a clear example of The Romantic Day-to-Night Romper theme, with its playful and feminine aesthetic perfect for spring and summer occasions.
Key Features
- Vivid floral print
- Lightweight fabric
- Often features ruffles or tie details
- Playful aesthetic
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved through upgraded materials and refined styling. The linen-viscose blend offers superior breathability, texture, and drape compared to polyester, justifying a higher price. Instead of detachable straps, this version features on-trend, adjustable tie-shoulders for a more bohemian and feminine look. The addition of a removable self-fabric belt provides better waist definition and styling options. The print is more artistic and less dense, appealing to a customer with a slightly more sophisticated taste.
Success Replication
This specification aims to replicate the success by retaining the core romantic and flattering elements of the original. It keeps the sweetheart neckline, the fitted waist, and the flared shorts silhouette which are key to the Jada Playsuit's appeal. The inclusion of pockets and a full lining maintains the sense of quality and practicality. The product remains a versatile, floral "one-and-done" outfit suitable for various social occasions.