Empire Carryall
by Coach
Product Variations
Trend Summary
Directly taps into the utility trend, offering a spacious and practical solution for work and travel without sacrificing style.
Key Features
- Large capacity
- Functional design
- Durable construction
Featured In
Product Specifications
Differentiation Strategy
Utilizes high-quality vegan leather and recycled materials to appeal to a younger, price-conscious, and ethically-minded consumer.
Simplifies the design by removing extra hardware like protective feet and decorative tags, achieving a cleaner, more minimalist aesthetic that is easy to produce.
Focuses on a broader and more seasonal color palette beyond classic neutrals to attract a trend-driven audience looking for an accessible statement piece.
Success Replication
Retains the trendy and modern elongated "East-West" silhouette that is a key part of the reference product's appeal.
Maintains the core functionality of a versatile carryall by offering both dual top handles and a detachable crossbody strap.
Keeps the organized interior concept with a secure central zip divider, providing the practicality that users expect from a work-to-weekend bag.