Sutro
by Oakley
Trend Summary
The Sutro's popularity in mainstream fashion highlights the 'athleisure' movement, where performance-oriented designs are adopted as everyday style statements.
Key Features
- Large shield lens
- Sporty, wraparound design
- Crossover from performance to fashion
Featured In
Product Specifications
Differentiation Strategy
Marketed as the smart, high-value alternative for serious enthusiasts who want near-pro-level performance without the premium brand price tag.
Differentiates by offering unique frame patterns, such as marbled, gradient, or tortoiseshell in new colorways, moving beyond the solid colors common in the reference product.
Could feature a slightly different temple design, perhaps with more aggressive texturing or a co-injected color accent, to create a distinct visual identity.
Success Replication
Employs high-performance materials like TR90 and hydrophilic rubber that offer similar benefits to Oakley's proprietary O Matter™ and Unobtainium® (lightweight, durable, and improved grip).
Replicates the core function of Prizm™ lenses by offering polarized lenses with a color-enhancing coating to improve visual contrast and detail.
Maintains the high-wrap shield design and offers both full-rim and semi-rimless versions, mirroring the Sutro and Sutro Lite options for a wider field of view.