The Original Cashmere Sweater
by Naadam
Trend Summary
An accessible luxury staple that serves as a perfect foundational layer, fitting the sophisticated layering aspect of 'The Elevated Turtleneck' theme.
Key Features
- Sustainably sourced cashmere
- Crewneck
- Accessible luxury
Featured In
Product Specifications
Differentiation Strategy
This sweater differentiates itself by incorporating a modern polo neckline, tapping into a major trend.
The fit is updated to be more relaxed and slightly oversized, with contemporary details like a drop shoulder and side slits.
The fine-ribbed knit adds textural interest not present in the original's tight knit.
Success Replication
This product emulates the original's commitment to high-quality, natural fibers by using 100% extra-fine merino wool, which offers a soft and luxurious feel.
It maintains a focus on a timeless silhouette that can be dressed up or down.
The strategy includes offering a sophisticated color palette that appeals to a discerning customer.