The Original Cashmere Sweater
by Naadam
Trend Summary
An accessible luxury staple that serves as a perfect foundational layer, fitting the sophisticated layering aspect of 'The Elevated Turtleneck' theme.
Key Features
- Sustainably sourced cashmere
- Crewneck
- Accessible luxury
Featured In
Product Specifications
Differentiation Strategy
To target the value-oriented segment, the primary differentiation is the material, using a cotton-polyester blend instead of cashmere for a significantly lower price point.
The fit is more relaxed for broader appeal and casual comfort.
Care is simplified to be machine washable, adding a layer of convenience.
The color palette is focused on essential, high-demand colors to optimize production costs.
Success Replication
This sweater retains the classic and versatile crewneck style of the Naadam original, making it a timeless wardrobe staple.
It mirrors the original's wide appeal by offering a variety of core colors suitable for any wardrobe.
The standard hip-length and classic fit are maintained to ensure it can be easily styled, for example, with a front tuck.
The ribbed detailing on the cuffs and hem is also kept for a traditional sweater look.