Sourcy
Sourcy
Formula 1 Chronograph x Senna

Formula 1 Chronograph x Senna

by TAG Heuer

premium
US

Trend Summary

Touches upon the Expressive Dials theme with its bold, high-contrast design and the Advanced Material Watches theme with its use of ceramic.

Key Features

  • Bold yellow and black color scheme
  • Ceramic bezel
  • Robust chronograph functionality

Featured In

Hodinkee
aBlogtoWatch
WatchTime
GQ (Watch Section)

Product Specifications

Case Material
Forged Carbon with a titanium internal case structure
Case Diameter
44 mm
Case Thickness
15 mm
Case Back
Titanium screw-down caseback with sapphire crystal exhibition window
Bezel
Forged Carbon fixed bezel with luminescent tachymeter markings
Crystal
Domed sapphire crystal with dual-sided anti-reflective coating
Water Resistance
100 meters
Dial Color
Open-worked (skeletonized) matte black dial structure
Indexes
Applied, black-plated indexes with yellow Super-LumiNova®
Hands
Custom skeletonized hands with yellow tips
Chronograph Sub-dials
3 o'clock: 30-minute counter; 6 o'clock: 12-hour counter; 9 o'clock: Running seconds, with accents on the sub-dial rings
Strap Material
Integrated black and yellow composite fabric strap
Buckle
Black DLC-coated titanium deployant clasp
Movement
Swiss Automatic Chronograph with custom rotor and decoration (e.g., decorated Valjoux 7750 or Sellita SW510)
Functions
Hours, minutes, seconds, chronograph, date

Differentiation Strategy

This product differentiates itself by pushing the design into a more avant-garde, technical direction. Instead of just a carbon bezel, the entire case is made of forged carbon, making it extremely lightweight and visually unique. The key differentiator is the skeletonized dial, which offers a view into the watch's mechanics and creates a distinct, modern aesthetic not present in the reference models. The brand's marketing would focus on cutting-edge material science and horological artistry, positioning the watch as a piece of "wearable engineering" inspired by the pinnacle of motorsport technology.

Success Replication

This spec emulates the success of the high-end reference model by using advanced, lightweight materials like forged carbon and titanium, appealing to tech-savvy buyers. It retains the core motorsport identity with a prominent chronograph function and tachymeter scale. The connection to the trend is maintained through the signature black-and-yellow colorway, which is integrated directly into the high-tech materials and skeletonized design. By offering a Swiss automatic movement, it ensures the horological credibility expected in the premium segment.