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Source Essence/Serum SPF in 2025
Prioritize featherweight gel/serum SPF 50+ with PA++++, zero white cast, and fast absorption that layers under makeup. Source Korean/Japanese filters where possible, highlight “no sting around eyes,” and offer both fragrance-free and lightly scented options.
Trend At A Glance
Analyzed Videos
200+
# of videos analyzed
Analyzed Websites
200+
# of websites analyzed
Engagement
200K-250K
Median video views
Investment Score
9/10
Overall rating
Potential Sales Market
Updated Weekly | Oct 2-19, 2025
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Daily wearability is sky-high because these feel like skincare, not sunscreen.
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Zero-cast textures covers all skin tones, boosting creator adoption and expanding word of mouth.
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Shade-agnostic formulas widen the addressable market and lower return risk.
Why It Took Off
K-beauty expansion
K-beauty popularized elegant UV filters and watery textures that solved the “greasy, chalky” pain point.
Makeup-friendly
Creators proved you can reapply over makeup without pilling and seamless blend, making all-day SPF realistic.
Dermatologist approved
Derm-first routines made “SPF every morning” a default, not a summer exception.
Global coverage
Uplifting the beauty community with zero white-cast sunscreen as it covers all skin tones.
Top Water-Light SPFs
Essence sunscreens that define the invisible-protection look from top brands.
Beauty of Joseon Relief Sun:
Built as a skin-comfort first sunscreen using rice extract and fermented ingredients to feel like a hydrating essence while delivering high UVA/UVB protection.
Where It's Famous
Seoul, Los Angeles, Singapore — beloved for invisible wear in humid climates and GRWM routines that layer multiple serums without pilling.
Did You Know?
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The rice/ferment complex helps the finish read “skincare-dewy” rather than sunscreen-shiny on camera.
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Creators praise the no-sting application around eyes, making it a go-to for sensitive routines.
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Frequently used as the final serum step before makeup, replacing separate moisturizers in summer.
Round Lab Birch Juice Moisturizing Sun Cream
Formulated around birch sap and humectants to mimic a cushiony moisturizer with built-in high protection and no white cast.
Where It's Famous
Seoul, New York, Manila — a commuter favorite for fast, glossy hydration that looks fresh under office lighting and studio lights.
Did You Know?
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Birch sap stories well in product reels, giving a natural-origin narrative that converts.
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The bouncy texture is often called out for zero pilling under silicones or primers.
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Frequently compared in “BOJ vs Round Lab” head-to-heads, which compound discovery.
Isntree Hyaluronic Acid Watery Sun Gel
Designed as a hyaluronic-rich gel that disappears on contact, targeting users who want a weightless finish with reliable broad-spectrum coverage.
Where It's Famous
Seoul, London, Sydney — a gym-bag and travel staple thanks to fast set time and comfortable wear in heat.
Did You Know?
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“Watery” is a search keyword fans use to find this exact finish on TikTok and storefronts.
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Often layered over vitamin C or niacinamide without balling, easing morning routine friction.
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Consistently appears in “top 5 invisible SPFs,” sustaining evergreen traffic.
The Verdict
9/10
Essence SPFs dominate creator routines because they solve feel, finish, and cast in one step, keeping repurchase rates high. Ubiquitous GRWMs and side-by-side texture demos sustain momentum across seasons.