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Source Tinted Sunscreens in 2025
Source sheer-to-light coverage, 100% mineral (non-nano zinc oxide) tints that blur like a skin tint and wear comfortably all day. Offer an inclusive, flexible shade ladder (light to deep with neutral/golden/rosy undertones) with fragrance-free options.
Trend At A Glance
Analyzed Videos
100+
# of videos analyzed
Analyzed Websites
150+
# of websites analyzed
Engagement
100-150K
Median video views
Investment Score
8/10
Overall rating
Potential Sales Market
Updated Weekly | Oct 2-19, 2025
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It fuses coverage, care, and protection in one step, shrinking morning routines without sacrificing polish.
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Camera-friendly blurring finishes look natural under phone lighting, driving creator uptake and social proof.
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Shade-inclusive, sensitive-skin-friendly formulas widen the addressable market and reduce returns.
Why It Took Off
Natural makeup
“No-makeup makeup” made skin-like tints the default base for daytime.
Sunscreen everyday
Creators proved you can reapply over makeup without pilling and seamless blend, making all-day SPF realistic.
Fast beauty hacks
Creators showed fast, one-pump routines and lunchtime reapply hacks that fit busy lifestyles.
Hybrid beauty
Retailers leaned into hybrid SKUs that simplify baskets and lift AOV with skincare-plus makeup positioning.
Top Complexion SPF Products
Cult-favorite mineral tints setting the pace for everyday, camera-ready protection.
ILIA Super Serum Skin Tint SPF 40
Built as a skincare-first base that merges non-nano zinc oxide SPF with hydrating actives for a dewy, “your-skin-but-better” finish.
Where It's Famous
Los Angeles, New York, London — a Sephora-era staple for dewy, natural looks in GRWMs and “5-minute face” edits.
Did You Know?
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Frequently tops creator “skin tint + SPF” roundups, keeping evergreen search volume high.
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Broad shade ladder helps the sheer formula flex across undertones on camera.
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Often mixed with concealer pens for targeted coverage while keeping the tint sheer.
Tower 28 SunnyDays SPF 30
Formulated around birch sap and humectants to mimic a cushiony moisturizer with built-in high protection and no white cast.
Where It's Famous
Los Angeles, Toronto, Seoul — loved for beach-to-brunch days and sensitive-skin routines that still want a polished base.
Did You Know?
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Earned “everyday base” status in countless “clean girl” looks, boosting repeat purchase.
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The comfortable wear time makes mid-day blot + reapply content easy to film.
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Shade names and undertones are creator-friendly for quick, on-screen matching.
Saie Slip Tint SPF 35
Designed as a hyaluronic-rich gel that disappears on contact, targeting users who want a weightless finish with reliable broad-spectrum coverage.
Where It's Famous
Austin, Copenhagen, Melbourne — favored in sunny, outdoorsy feeds where fresh, hydrated skin reads best.
Did You Know?
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“Slip Tint test” videos (half-face demos) consistently over-index on saves and shares.
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Works well under cream bronzers and blush, enabling seamless “one-brand face” collabs.
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The glow finish photographs soft, reducing the need for smoothing filters.
