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Earthy City Neutrals Trends in 2025
Lead with rich browns, olives, and wine-currant across totes, hobos, and frames. Treat suedes for stain resistance, specify grainy leathers for durability, and keep hardware in both brass and silver to match jewelry stacks.
Trend At A Glance
Analyzed Videos
200+
# of videos analyzed
Analyzed Websites
150+
# of websites analyzed
Engagement
300-400K
Median video views
Investment Score
8/10
Overall rating
Potential Sales Market
Updated Weekly | Oct 2-19, 2025
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These tones pair with black, navy, denim, and camel—instant wardrobe glue.
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Color-led shopping fuels “exact shade” searches, store try-ons, and restock alerts.
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Neutrals feel collectible without trend fatigue, encouraging second and third purchases.
Why It Took Off
Brown as the new neutral
Brown is the new black across RTW and accessories; bags follow the palette shift.
Utilitarian luxe
Olive reads utilitarian and luxe, appealing to both minimalists and magpies.
Darker colors
Dark Currant photographs rich under indoor lighting—great for creator content.
Driving comparison
Seasonal unboxings plus “mocha vs black” debates drive comparison engagement.
Earth-Tone Essentials in 2025
Three color-story bestsellers anchoring fall wardrobes.
Coach Lana (Olive / Dark Currant)
A soft-slouch shoulder bag released in the season’s most requested greens and wines.
Where It's Famous
New York, Manchester, Montreal — omnichannel try-ons and color debates dominate comments.
Did You Know?
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Widespread asks for silver hardware signal a clear upsell path.
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Currant shades pop in store lighting and on camera, boosting UGC.
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Matching cardholders and straps lift basket size.
Bottega Veneta Hop Hobo (Suede Olive)
Bottega translated intrecciato heritage into a plush, minimal hobo in earthy suede.
Where It's Famous
Milan, Los Angeles, Seoul — a quiet-statement piece in head-to-toe neutrals.
Did You Know?
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Suede nap depth reads premium in video close-ups.
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Interior weight distribution keeps the slouch architectural.
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Olive harmonizes with both gold and silver jewelry—easy to style.
Longchamp Le Pliage Large “Mocha”
The foldable nylon icon refreshed in a viral brown, often paired with felt organizers in demos.
Where It's Famous
Paris, Amsterdam, Porto — city-to-weekend carry that nails the fall palette.
Did You Know?
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Fold-flat design boosts multi-store rollouts and travel add-on buys.
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Nylon cleans easily, which parents and commuters call out in comments.
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Organizer insert videos convert fence-sitters with capacity proof.
The Verdict
8/10
Neutral color stories enjoy broad appeal, high repeat wear, and strong TikTok unboxing performance. The palette aligns with ready-to-wear shifts, and hardware/color variants open incremental demand.