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Source the ’70s Glam Sunglasses Wave in 2025
A practical playbook to spot, source, and scale oversized square and geometric frames from runway cues to TikTok-proven demand.
Trend At A Glance
Analyzed Videos
200+
# of videos analyzed
Analyzed Websites
150+
# of websites analyzed
Engagement
305k+
Median video views
Investment Score
9/10
Overall rating
Potential Sales Market
Updated Weekly | Oct 2-19, 2025
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This silhouette adds instant outfit completion, which drives impulse conversion.
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It photographs reliably well, boosting UGC and creator content that powers retargeting.
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It bridges luxury and high-street, capturing both “dupe” seekers and premium buyers.
Why it took off
Runway to real life
Big square frames dominated 2025 editor picks, making the silhouette feel current and editorial.
Face-flattering impact
Bold rectangles and squares sharpen features and photograph well, boosting shareability.
Retro energy, modern finish
’70s nostalgia meets glossy acetates and light gradients, keeping it fresh not costume.
Creator uniform
Macro creators use chunky frames to “finish” outfits in GRWM and haul formats, seeding everyday adoption.
Icons of Oversize
Three frames fashion editors cite and creators love ideal references for design briefs, buys, and content.
Gucci GG0811S
Gucci has long mined ’70s codes; GG0811S distilled the house’s maximal mood into a thick square front with signature temples, becoming a staple in lookbooks and street style.
Where It's Famous
Milan, New York, Dubai — a front-row favorite and airport-style go-to for sleek, minimalist fits.
Did You Know?
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Many models have inner-temple style codes—handy for authenticating and hunting exact pairs.
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The model appears with multiple temple logo executions across seasons, from tonal to high-contrast.
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It’s a frequent pick in “investment sunglasses” roundups, boosting long-tail search and resale demand.
Tom Ford Lorelai
Tom Ford’s eyewear DNA is big, cinematic glamour; Lorelai channels that with crisp lines and luxe acetate as a perennial hero in the women’s assortment.
Where It's Famous
Los Angeles, Paris, London — a red-carpet staple and stylist pull for elevated black-tie looks.
Did You Know?
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Stylists cite Lorelai for “instant polish” with monochrome tailoring and slick hair.
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Common smoke/brown gradients flatter most skin tones and reduce harshness in photos.
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The frame’s clean front and sculpted temple makes it a reliable match for both minimal and logo-forward wardrobes.
Chloé Aly
Chloé translated its soft-bohemian language into a larger square with gentle edges and warm tints, bridging runway romance with daily wear.
Where It's Famous
Paris, Copenhagen, Sydney — loved for airy, resort-ready styling and vacation edits.
Did You Know?
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Amber/tea lenses keep eyes visible on camera, improving engagement in creator content.
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Works seamlessly with linen, denim, and knit capsules, easing cross-category merchandising.
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Frequently placed in “vacation sunglasses” guides, spiking seasonal search and gifting.
The Verdict
9/10
Runway validation, creator adoption, and flattering photography make oversized squares and geometrics a high-confidence buy with strong repeat potential.