%20(1).png)
Globally Trending 90s Sunglasses in 2025
A buyer’s quick-start prioritize gloss black and classic tortoise in narrow, low-profile ovals/rectangles with dark, non-mirrored lenses.
Trend At A Glance
Analyzed Videos
200+
# of videos analyzed
Analyzed Websites
150+
# of websites analyzed
Engagement
12-20K
Median video views
Investment Score
9/10
Overall rating
Potential Sales Market
Updated Weekly | Oct 2-19, 2025
-
Collectible styles drive repeat purchases and higher LTV as shoppers build sets by color or micro-shape.
-
Margins are strong and production is simple, working from $20 fast-fashion to $300 designer with low sourcing risk.
-
These frames are content-ready and broadly flattering, converting well in try-ons while one-size fit keeps returns low.
Why it took off
Y2K nostalgia, updated
TikTok revived late-’90s silhouettes, but with cleaner lines and darker lenses so they feel modern not costume.
Face-flattering minimalism
Narrow frames sit neatly on the bridge and don’t overwhelm features, pairing easily with everyday outfits.
Aesthetic + affordability
The look works at every price point from luxury vintage to <$100 “dupes” so creators can recreate the vibe instantly.
Algorithm-friendly try-ons
Rapid “mini-haul” videos (three to five pairs in 15 seconds) make it easy to compare shapes side-by-side.
Top Trending ’90s Slim Ovals & Rectangles
Three hero frames shoppers already search for on TikTok and in editors’ lists perfect anchors for buys, seeding and simple to brief for suppliers.
Chanel Vintage Rectangular
Chanel leaned into sleek, logo-forward acetate rectangles at the turn of the millennium—temples often carried bold CC marks, quilted details, or tonal logos, matching the brand’s handbag language of the era.
Where It's Famous
Paris, Tokyo, Seoul — a runway-to-street essential spotted in editor picks and K-fashion feeds.
Did You Know?
-
Many models have inner-temple style codes—handy for authenticating and hunting exact pairs.
-
Gradient brown/grey lenses were common, which helps the vintage pairs read “soft” on face.
-
Hard cases often mirrored the quilted motif, another quick authenticity tell.
Prada Slim Rectangle / Narrow Cat-Eye
Prada’s eyewear language favors architectural lines; its slim cat-eye/rectangle frames distill late-’90s minimalism into glossy, sharply tapered fronts with solid dark lenses.
Where It's Famous
Milan, New York, Dubai a front-row favorite and airport-style go-to for sleek, minimalist fits.
Did You Know?
-
You’ll often spot the triangular Prada plaque or subtle branding at the hinge/temple.
-
Dark, non-mirrored lenses keep the silhouette graphic part of why they photograph so well.
-
Prada eyewear production is handled by a major Italian eyewear group, ensuring consistent fit/finish across seasons.
Le Specs “Outta Love”
Designed as a throwback micro-oval with a modern fit, “Outta Love” taps the exact ’90s proportions that celebrities and editors keep highlighting—without luxury pricing.
Where It's Famous
Los Angeles, Sydney, London a Y2K street-style staple across celeb off-duty looks and GRWM clips.
Did You Know?
-
Typically priced under $100, so creators use it as an accessible stand-in for luxury ovals.
-
Comes in gloss black and tortoise, the two most reposted colorways for this look.
-
Its super-slim lens height is what sells the ’90s vibe—swap to darker lenses for the most period-correct feel.
The Verdict
9/10
Strong, sustained creator demand and clear purchase intent (comments asking for links/model names) make this a high-confidence core trend. It drives repeat buys via color swaps and micro-shape variations, fits luxury-to-mass pricing, and is easy to brief for private label.