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Soft-Tinted Lenses & Tortoiseshell
Stock warm tea, amber, and soft pink tints in classic tortoise and transparent acetates. Prioritize everyday-wearable shapes and bundle multiples so brands and retailers can offer “one for weekdays, one for weekends” sets.
Trend At A Glance
Analyzed Videos
250+
# of videos analyzed
Analyzed Websites
200+
# of websites analyzed
Engagement
200K-260K
Median video views
Investment Score
9/10
Overall rating
Potential Sales Market
Updated Weekly | Oct 2-19, 2025
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This palette flatters most skin tones and reads gentle on camera, so shoppers feel instantly polished.
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It balances retro cool with daily practicality, making repeat wear (and add-on buys) likely.
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It spans price tiers easily, letting you ladder from entry tortoise to premium gradient and mirror finishes.
Why It Took Off
Retro ease
60s/’70s references make soft tints feel nostalgic, friendly, and non-intimidating.
Everyday wear
Amber and tea lenses soften the eye area on video and in selfies, making it the perfect go-to eyewear.
GRWM coded
GRWMs and vacation vlogs keep tinted looks in circulation year-round.
All year round styling
Tortoiseshell pairs with neutrals and color, encouraging multi-pair collections.
Tints & Tortoise Hot List
Three fan favorites mixing soft lenses with timeless frames.
Ray-Ban “Jackie Ohh II”
Ray-Ban reinterpreted the ’60s rounded glam shade with modern lenses and everyday sizing, turning a red-carpet look into a daily staple.
Where It's Famous
New York, Paris, Hong Kong — beloved as an effortless city-to-resort staple, often the backbone of capsule wardrobes and airport looks.
Did You Know?
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The gentle brown gradient keeps eye contact visible, which creators prefer for talking videos.
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Tortoise colorways outsell black in warm months thanks to easier outfit pairing.
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The silhouette regularly appears in “celebrity off-duty” edits, sustaining evergreen demand.
Bottega Veneta Aviator with Yellow/Amber Lenses
Bottega applied its color-driven accessories language to a squared aviator, pairing crisp lines with luminous yellow-amber lenses.
Where It's Famous
Milan, Los Angeles, Miami — favored for golden-hour selfies and vacation reels, signaling modern luxury without heavy branding.
Did You Know?
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The bright green case became a recognizable prop in unboxings, boosting recall.
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Light tints keep indoor wear socially acceptable, driving “all-day” styling.
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Frequently paired with minimalist tailoring, creating a high/low mix that converts.
Miu Miu Rimless Gold with Tea/Yellow Lenses
Miu Miu revived early-2000s rimless energy with slim gold hardware and tea-tinted lenses that feel playful but polished.
Where It's Famous
Seoul, Tokyo, London — embraced in Y2K-leaning edits and café-core content, bridging street and runway.
Did You Know?
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Rimless constructions photograph “lighter,” so makeup and brows stay visible.
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Tea tints often sit around everyday-friendly transmission levels, making them easy to wear.
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Seen in resale and vintage mixes, which broadens search traffic for similar looks.
The Verdict
9.5/10
Demand is broad across price tiers, highly creator-friendly, and supported by runway refreshes. Conversion is helped by easy colorways (black/tortoise) and daily-wear styling.