Sunscreen — Trend Insights & Market Overview

Sourcing Playbook Overview

The sunscreen category in the Brazilian market has evolved far beyond basic UV defense, representing a significant opportunity for brands that act quickly. The overarching trend is a demand for multi-functional, specialized products that integrate seamlessly into daily beauty routines. Consumers are actively seeking sophisticated formulas, from skincare-hybrids packed with active ingredients like Niacinamide and Hyaluronic Acid to tinted sunscreens that perfect the complexion. This creates a prime environment for sourcing wholesale sunscreen that caters to specific needs. Key growth areas include convenient on-the-go formats like sticks, targeted solutions for oily skin that offer a matte 'toque seco' finish, and a rising interest in mineral and natural formulations. Across all these trends, a high level of protection is non-negotiable, making bulk sunscreen SPF 50 the industry standard. By partnering with experienced sunscreen manufacturers, brands can develop a diverse portfolio—including lotions, sprays, and even sunscreen lip balm in bulk—to capture this dynamic and growing market.

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