Deodorant · US
Deodorant Creams & Serums
- This theme highlights the rise of alternative deodorant formats like creams, balms, and serums. - Cream deodorants are known for their moisturizing properties and concentrated, natural formulas containing ingredients like shea butter and coconut oil. - Serum deodorants offer a lightweight, fast-absorbing texture and often feature a high concentration of active skincare ingredients.
Trend signal
The Deodorant Creams & Serums trend is gaining significant traction, driven by consumer demand for gentler, more nourishing application experiences, as evidenced by a breakout TikTok video reaching over 255,000 views and garnering strong engagement.
Observed price range
USD 7.98–88.16
Brands in this theme
Native, Secret, Saltair
Why it is trending
- Consumers are seeking more premium and gentle application experiences. - Cream and serum formats are perceived as being more nourishing and less irritating than some traditional sticks or sprays. - These formats appeal to those with sensitive skin and a preference for natural-feeling products.