Deodorant · AU
Deodorant Pastes & Creams
- This theme covers deodorants in a paste or cream format, typically packaged in tins or jars. - Application is done by hand, rubbing a small amount into the underarm area. - These products often feature a base of natural ingredients like shea butter, coconut oil, and candelilla wax, which can be moisturizing to the skin. - They are a popular format for many natural and Australian-made brands.
Trend signal
Deodorant pastes and creams are gaining traction as consumers seek concentrated, effective, and plastic-free personal care solutions, evidenced by breakout reach on social platforms.
Observed price range
AUD 7.49–58.81
Brands in this theme
Black Chicken Remedies, Woohoo Body, Lavilin
Why it is trending
- Deodorant pastes and creams are perceived as being more concentrated and effective, offering long-lasting odor protection with a small amount of product. - The format lends itself well to plastic-free packaging like recyclable aluminum or glass tins. - The hands-on application method appeals to consumers who prefer a more connected and mindful personal care routine.