Deodorant · BR
Long-Lasting & Performance Deodorant
- This theme highlights the demand for high-efficacy deodorants that offer extended protection, often up to 72 hours. - This deodorant trend is particularly relevant for the men's grooming market and individuals with active lifestyles. - Innovations include advanced formulations and technologies, sometimes involving AI, to better control odor and sweat for prolonged periods.
Trend signal
Demand is surging for long-lasting antiperspirant solutions in Brazil, driven by the nation's active lifestyle and tropical climate, with brands highlighting sports-specific benefits to capture consumer interest.
Observed price range
BRL 13.99–119.61
Brands in this theme
Rexona, Nivea, Dove
Why it is trending
- Brazil's tropical climate and the active lifestyle of many of its consumers necessitate effective, long-lasting sweat and odor control. - The convenience of not having to reapply deodorant frequently appeals to busy consumers. - Brands are leveraging this by marketing products specifically for sports and high-intensity activities.