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Post by @beatricemtz

Video Frames

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Light Pink Wristlet Keychain With Pouch

@beatricemtz
3.0K followers

129.3K

Likes

653.8K

Views

229

Comments

12.5K

Shares

Trendiness Analysis

Trend Score

85/100

Status

Trending

Influence Level

nano-influencer

Viral Potential

high

Engagement Quality

high

Key Insights

  • The video's virality is overwhelmingly product-driven, not influencer-driven. The Lululemon brand name combined with a new, trendy color is the primary catalyst for engagement.
  • An extremely high engagement rate (~21.7%) and a massive view-to-follower ratio (~218x) confirm the content has broken out algorithmically, indicating a strong product-market fit with a broad audience.
  • The high number of shares (over 12,000) is a powerful indicator of purchase intent, as users are actively recommending the 'find' to their peers, creating a network effect.
  • The demonstration of pairing the keychain with a matching pouch successfully showcases an upsell opportunity and enhances the product's 'collectible' or 'aesthetic' appeal.

Video Summary

  • The video showcases a new light pink keychain from the brand Lululemon, displayed in a retail store setting.
  • The keychain, identified by its tag as the "Never Lost Keychain", features a woven strap with the brand name and gold-tone metal hardware.
  • Other colors of the same keychain, including olive green and black, are also visible on the display rack.
  • A matching light pink zippered pouch, also from Lululemon, is shown as a compatible accessory that can be clipped onto the keychain.
    Light Pink Wristlet Keychai… TikTok by @beatricemtz | Sourcy