Video Frames
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Trendiness Analysis
Trend Score
85/100
Status
Trending
Influence Level
micro-influencer
Viral Potential
high
Engagement Quality
high
Key Insights
- The video's virality is driven by the content's appeal, not the author's follower count, as shown by the exceptional 17.5x views-to-follower ratio.
- The trend is centered on a specific technique (the 'lip combo') rather than a single product, creating demand for a 'bundle' of items.
- The use of a 'high-low' product mix (affordable NYX/elf with luxury Dior) significantly broadens the trend's appeal, making it feel both accessible and aspirational.
Video Summary
- •The video is a short tutorial demonstrating a multi-step "lip combo" routine.
- •The process involves the sequential application of four distinct lip products: two different lip liners, one lipstick, and a final top coat, likely a lip gloss or oil.
- •Three different cosmetic brands are visibly identified during the application process: NYX, elf, and Dior.