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Trendiness Analysis
Trend Score
85/100
Status
Trending
Influence Level
average user
Viral Potential
high
Engagement Quality
high
Key Insights
- This is a product-led viral trend, not an influencer-led one. The video's success is driven by the product's appeal rather than the author's established audience.
- The author's status as an 'average user' (319 followers) lends significant authenticity to the review, making it feel more like a genuine discovery than a paid promotion.
- The product itself, a sheer 'My Lips But Better' (MLBB) shade, aligns perfectly with current dominant beauty aesthetics like 'clean girl' and 'quiet luxury', indicating strong market demand.
Video Summary
- •The video features a review and application of a lipstick from the brand MAC.
- •The specific product is identified by on-screen text as the shade 'alone time'.
- •The user describes the color as a 'Cool toned, sheer nude brown' and demonstrates its application.
- •The final look is described as a 'Very natural MLBB' (My Lips But Better), suggesting a natural and subtle color enhancement.
