501 '90s Jeans
by Levi's
Product Variations
Trend Summary
Represents The Relaxed Wide-Leg theme with its vintage-inspired, looser fit.
Key Features
- Mid-rise
- Looser straight fit
- Vintage-inspired
Featured In
Product Specifications
Differentiation Strategy
The rise is elevated to a high-rise, differentiating it from the reference product's mid-rise and catering to the strong market preference for higher-waisted fits.
The use of 100% organic cotton is a key differentiator, appealing to the mid-tier consumer who is more conscious of sustainability and willing to pay a premium for it.
The fit is described as 'relaxed but tailored,' suggesting a slightly more refined silhouette than the slouchier reference product, broadening its appeal for work and more polished settings.
The washes can be more unique and fashion-forward, including cleaner dark washes or more nuanced vintage fades, setting it apart from basic offerings.
Success Replication
This spec maintains the authentic, non-stretch 100% cotton denim, which is a key feature for denim purists who love the reference product.
It keeps the classic button fly and five-pocket construction, preserving the vintage and heritage feel.
The straight-leg silhouette and relaxed fit through the seat and thigh are retained to ensure the product still captures the trendy, '90s-inspired look.
The product continues to offer versatility through a variety of washes, allowing it to be a staple in the modern wardrobe.