Jeans
Explore product themes and innovation directions
5 themes available

The Modern Straight-Leg
This spec is the epitome of a modern straight-leg jean, designed for versatility and mass appeal. Its clean lines and classic shape make it a wardrobe cornerstone for a wide demographic, particularly Millennials who value a style that works for both professional and casual settings.

The Relaxed Wide-Leg
While a straight leg, the emphasis on a high-stretch, comfortable fabric aligns with the broader consumer shift towards more relaxed and less restrictive fits. It offers a nod to comfort that is central to the relaxed-fit trend, appealing to consumers who prioritize ease of wear.

The Polished Dark Wash
The premium, soft-drape fabric is an ideal canvas for deep indigo and black washes. This allows the product to align with the trend for polished, dark denim that can be easily dressed up for more sophisticated, office-to-evening looks.

The Sculptural Barrel-Leg
This spec is a direct embodiment of this emerging theme. It features the characteristic high waist and a voluminous, curved leg that tapers at the ankle, creating the unique and architectural silhouette described. It is designed for a fashion-forward consumer seeking a statement piece.

The Refined Bootcut & Flare
While more of a true wide-leg, the '70s-inspired flare and leg-lengthening effect align with the retro-inspired aspect of this theme.
Trendy Brands
Levi's
An iconic American denim brand known for its classic styles, durability, and pioneering history in jeanswear.
Agolde
A premium denim label focused on design, sustainability, and comfort, offering modern interpretations of classic silhouettes.
Madewell
A popular American brand known for its high-quality denim, timeless wardrobe staples, and accessible, easy-going style.
Frame
A luxury brand that merges the heritage and quality of Los Angeles denim manufacturing with a chic, European aesthetic.
Good American
An inclusive fashion brand co-founded by Khloé Kardashian, known for its wide range of sizes and innovative, body-contouring denim.
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